Knowing your website’s SEO authority is essential to boosting your rankings and conversions.
With constant Google algorithm updates, businesses and marketers rely on a website’s SEO Authority to maximize their traffic and keep marketing efforts on track.
SEO measurements like Page Authority are scored on a 100-point scale. And it essentially predicts how well a page ranks on search engines.
Online marketing guru and Forbes contributor John Rampton notes that, “Having this score helps businesses understand who they should be competing against, and how they can improve their own SEO.”
Measuring your website’s SEO authority can be easily achieved. The following 10 tools will assist you in moving your optimization efforts forward in a powerful way.
- Google Webmaster Tools
To get the most from your website’s SEO authority research, it may be best to use a tool from the largest search engine in the world.
Google Webmaster Tools is not only user friendly, but also allows you to check a variety of Page Authority details.
You can see your URL how Google sees it, and this allows for better SEO performance. You even get 500 fetches per week, and it also features PageSpeed Insights to check your desktop and mobile speed performance.
- SEO Report Card
SEO Report Card by UpCity allows you to analyze how your website’s SEO authority compares to your competitors.
“Knowing what your competitors are doing and how they perform is key to developing a strategy to surpass them in organic search,” according to Search Engine Journal.
This tool to measure your SEO authority serves up a detailed report on rank analysis, link building, on-site analysis, trust metrics, and site accessibility.
Woorank lets marketers and business owners gain invaluable insight into improving SEO efforts. This tool to measure your website’s SEO authority uses more than 70 metrics.
The detailed report is separated into eight key sections, including SEO, Marketing Checklist, Social, Local, Visitors, Usability, Technologies, and Mobile.
- Moz Pro Tools
Moz Pro Tools measure your website’s SEO authority to simply increase your ranking across search engines. This tool boasts SEO opportunities, reports, and track growth.
Moz’s innovative web crawler RogerBot analyzes around 3,000 links for your URL, allowing for a very in-depth report.
- Check My Links
Links are the top ranking factor for Google, according to Search Engine Watch. And having broken links on your website will certainly impact your SEO efforts in a negative way.
Check My Links will measure your website’s SEO authority by ensuring your external and internal links are working. This is a great tool if your content has too many links to check manually.
CrawlerFX focuses on page ranking when measuring your website’s SEO authority. This tool checks your Google PageRank, social media, inbound and external links, Page Authority, Domain Authority, and keyword density, among other ranking parameters.
- HubSpot’s Marketing Grader
HubSpot’s Marketing Grader is an all-in-one tool to measure your website’s SEO authority. This tool even won a Webby.
It analyzes blog activity, social media presence, mobile responsiveness, email marketing campaigns, and analytics, painting clear SEO picture for marketers and businesses to take action.
Nibbler is another powerful tool you can employ, using more than 20 tests to measure your website’s SEO authority. Technology, marketing, accessibility, and experience are the graded categories Nibbler uses in its SEO grading system.
Screaming Frog SEO Spider
If you’re a marketer, Screaming Frog SEO Spider is essential to check out when measuring your website’s SEO authority.
It was designed around the core concepts of SEO, and it crawls URLs for the most common optimization problems. This tool is widely known and appreciated for its speed and ease of use.
- Found’s SEO Audit Tool
Identifying common SEO issues on a website is the main goal for any business owner or marketer. Found’s SEO Audit Tool does just that.
It measures your website’s SEO authority by analyzing your site’s URL for technical issues, external link evaluation, and content problems.
Building your SEO strategy for the upcoming year begins with measuring your website’s SEO authority. You can leverage SEO practices and compare your site’s rank power against your competitors. From ensuring links and URLs are working to social media presence, take advantage of these powerful SEO tools and gain insight for growth.
Nick Rojas is a self-taught, serial entrepreneur who’s enjoyed success working with and consulting for startups. He concentrates on teaching small and medium sized enterprises how best to manage their social media marketing and define their branding objectives.