AMP Pages SEO – Ranking Factors, Benefits and Examples

AMP Pages SEO is the technique of optimising Accelerated Mobile Pages for search engines. AMP is an open-source coding standard for websites and blogs. Accelerated Mobile Pages (AMP) was officially launched on February 24, 2016. It has been speculated to have two benefits for SEO. First of all it is lightening fast and second a ranking factor.

What is AMP?

The main objective of AMP is to load webpages quickly on mobile devices. AMP has three main components AMP HTML, AMP JS and AMP Cache. If a webpage takes too long to load, it loses its visitors. It influences the website objectives such as shopping, lead generation, content marketing and branding.

AMP Pages SEO and Search Engine Ranking Factors

First of all you need to implement AMP pages for every page on your website or blog. Webmaster and developers need to use AMP tags in HTML in the AMP pages. You need to use AMP JS and AMP cache to load page with in AMP HTML. You can test these pages in AMP Page validator . It is now important element of on page SEO.

If you are using WordPress as CMS of your website. AMP WordPress plugin is available on WordPress official plugin platform. You can download and activate this to take benefit of AMP articles on your WordPress site. If you using Drupal, Joomla or any other CMS seek help for developing AMP extensions or modules.



Implement canonical URL tags on AMP pages so that Google’s crawlers can understand it. You should not publish these without canonical tags otherwise it can harm your website ranking.

Regular AMP Error Checks

Check AMP errors in your webpages. As it can impact your website ranking in search engine result pages. It is part of technical SEO implementation.

AMP Page SEO Benefits

1. Your website users will see AMP icon on search engine result pages.
2. Visitors can enjoy fast webpage loading and quick content for their search queries.
3. News Website must implement for taking fast SEO traffic benefits.

Do not use tease content algorithm otherwise your website can be punished by Google. Display similar content on your AMP pages and Non AMP pages.

AMP Page Examples

Here are few good examples of AMP Pages.

Canonical tag example – AMP URL

Include below canonical tag in as <link
rel=”canonical” href=”” />


The AMP structure would lead webpages to load nearly 4 times faster than traditional webpages. The AMP project is an open source code. Websites simply insert AMP HTML and JS on their website that pulls data from the AMP cache to display webpages at fast speed.


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