Typical consumer uses different devices in digital space now days. Google has announced Google’s Universal Analytics beta in public on 25 march 2013. Purpose of universal Analytics is to bridge your desktop users,mobile applications, mobile sites, mobile users and all other devices into one.
The main benefits as announced on Google Analytics official blog are
Understanding how customers interact with your businesses across many devices and touch-points,
Insights into the performance of your mobile apps,
Improvements of lead generation and ROI by incorporating offline and online interactions so you can understand which channels drive the best results,
Improved latency on your site by reducing client-side demands.
Google is providing new analytics.js code for Universal Analytics. You can get more details about iOS and Android SDKs for apps on its blog.
You can get more details for advanced configuration, e-commerce tracking, event tracking and social interaction guide here. Universal Analytics
I have also implemented new analytics code in this website. the example code is as.
<!– Google Analytics –>
<!– End Google Analytics –>
This is really great tool. You can share your views about new analytics.js code here in comments section.