Campaign Management software are the tools which help to automate the tracking, delivery, reporting and analysis of digital marketing campaigns, promotions and advertising.
What is Campaign Management
Campaign management is the planning, execution, tracking, and analysis of a marketing initiative to promote brand, products or services. Campaign management includes following objectives or benefits
- Increasing sales and profits
- Introducing a new product
- Increasing product awareness
- Establishing a brand image
- Defining the brand experience
- Reducing the impact of negative publicity
- Generating new customers
Top 10 Campaign Management Software
Hubspot – HubSpot is a marketing automation and CRM tool. It is one of the best and leading campaign management software for inbound marketing, sales, and customer service.
Marketo – Marketo is leading marketing automation software. It is best suitable for large organizations. Marketo help businesses to acquire, engage, nurture, and close leads. It is an end to end marketing automation and campaign management tool.
Mailchimp – Mailchimp is the All-In-One integrated marketing platform for small businesses, to grow your business on your terms. It’s easy to use
Wrike – Campaign management requires diligent planning, timely execution, and a ton of knowledge. Wrike manage tasks, boost client visibility, and meet campaign deadlines with Wrike’s marketing project management tools.
Salesforce Marketing Cloud – Salesforce marketing cloud manage B2C or B2B marketing campaigns. Whether your customer is a business or a consumer, use one world-class digital marketing platform to unify data sources. Marketing Cloud Keep customer data in sync across marketing, sales, and service interactions.
Engagebay – EngageBay is an affordable all-in-one marketing, sales, support, campaign management and free CRM software for growing companies to engage web visitors and convert to customers.
Autopilot – Autopilot is a simple Marketing Automation Software. It is kind of visual customer journey software. Autopilot put marketing automation on Autopilot and it is very effective marketing campaign management tool.
SendinBlue – Sendinblue is one of the best tools for trigger-based and transactional emails. Its automation workflow designer allows you to build marketing campaigns triggered by clicks. It is bundle of SMS marketing, email marketing, Chat, CRM, marketing automation, signup forms, landing pages.
Marketing 360 – Marketing 360 is well known marketing platform for small business. This tool has everything you need to grow your business. It is all in one marketing automation, digital marketing and campaign management tool.
Aweber – Aweber is an email marketing app that allows you to: create a mailing list and capture data onto it. Aweber is leading email marketing campaign management tool.