Online marketing is the marketing, selling and advertising of products and services over the Internet. Friends here I am going to discuss about top and hot trends in online marketing this year and beyond. These online marketing strategies may look like very basic but implementing these top strategies in a smart way makes your business grow. You can achieve your business goals by implementing these internet marketing strategies.
Table of Contents
Best Online Marketing Strategies
You may think some of the strategies are old and we already knew some of them. The new thing is presenting these techniques in new and smarter way. For example it was said in SEO earlier “Content is King” but friends now days “Context is King”.
1. Domain Names
– Domain names is the primary key of online marketing. Remember your domain names should be small, catchy, and easy to remember and related with the business type. For example if you have business of boutique you should register domain like sallyboutique.com, jimmyfashionboutique.com etc.
SEO Tip: Check domain history and blacklists before registering any new domain.
2. Attractive and Responsive Website Design
– Every user likes attractive website design. User spends more time after visiting good layout and design of website. Responsive website designs attract and engage visitors easily. Use HTML 5 and CSS 3 to create responsive website designs as it is in hot trends of the year.
3. Context is King
– The purpose of your website should be clear. The content and keyword targeting should be similar to context. For example your website may have good content about fashion boutique but if you don’t have price and contact details on that page it is no use of good content for a buyer.
4. Content Matters a Lot
– Content is key factor in all terms. You should specify all important details in content so that user may clearly find that. For example you should specify size, color, patterns and other important norms of boutique on webpage.
5. Website Speed
– Users like fast loading website as compare to slow websites. If you have very good website design in flash and it loads in several minutes, there is no use of it, as online users irritates with slow loading web pages.
6. Mobile and Tablets Marketing
– The year 2013 and beyond is the Era of mobiles and tablets. So be ready in advance, prepare marketing strategies for your website to go online on mobiles and tablets. Launch website online for mobile devices, use separate online marketing strategy for mobile marketing. For example launch mobile apps. Use SMS marketing etc.
7. Multimedia and Images
– Qualitative images, Audio and videos create very good positioning in user’s mind. So try to target multimedia and images in such a way so that you can build a good number of website audiences.
8. Search Engine Optimization (SEO)
– As you all know SEO this year is not what it was in old days. Leave old schools of SEO and join future SEO groups. Read our On page SEO tips and off page SEO tips. It will give you all ideas to prepare your website for search engine rankings.
9. Social Media Marketing
– Whether you are launching new website or already having one with several years. Social media marketing become essential part of online marketing. Launch your website equipped with social media widgets and tools. Discuss and promote your website through social media a lot because users spend 10 times more time on social media sites than other websites.
10. PPC (Pay Per Click)
– If we talk about push and pull strategies in online marketing. Pull strategy is more successful in terms of ROI and conversion. Use PPC; launch some smart PPC campaign on Google, Yahoo and Bing. It will give you leads of the customers who are looking for products and services in real time.
11. E-mail Marketing
– E-mail marketing comes under push strategy of internet marketing. Use e-mail subscription lists, and promotional e-mail marketing to create brand awareness and positioning.
12. Blog Marketing
– Ultimate creation and invention on web is blog. It is wide, open and ultimate. There are no limitations on thoughts. Create your author profile launch a beautiful blog for your website, products and services. So it will create USP of your website in online space.
13. Online Promotions and Offers
– After all we are all human being and always looking for some offers, promotions and discounts. We all like benefits in all terms. So launch online promotions and offers it will help you in generating more revenue in short time. As a result promotions itself has very deep science of marketing, use it at its full.
14. Traffic Monitoring and Analysis
– Launch your website equipped with traffic monitoring tools such as Google analytics. Google has recently launched Universal analytics. Use its code and take universal analytics overview in our previous posts. So continuous review, analysis and changes will help you in building website engagement, sales and conversions.
15. Service and Online Support
– No online business is successful without good service and online support. Create and launch online support forum if you have large business and huge number of customers. Small businesses can provide support phone numbers, e-mail contacts or support forms, so that customers can contact easily. As a result it will create brand for your business.
