We are presenting a complete technical SEO checklist 2018. This checklist carrying out all the technical SEO and on page checks that webmasters and SEOs need to implement to ensure a website is optimised for search engines. Technical SEO issues can often stop you from leveraging the ranking and traffic potential of search engine optimisation.
Prerequisites for Technical SEO Audit
Following are few prerequisites, which are essential to evaluate technical SEO stuff of a website.
- Access to Error Logs Throgh CPanel (Control Panel in Hosting)
- Setup Google Search Console Account > Add your website >> Verify Website Ownership
- Setup Bing Webmaster Account >> Add your website >> Verify Website
- Handy List of SEO Tools such as Google’s Page Speed, Mobile-Friendly Test, Structured Data Testing Tool
A Complete Technical SEO Checklist 2018
Find complete checklist for technical SEO audit below.
Login to Google Search Console Account and Follow this Technical SEO Checklist Step by Step Guide
Know your preferred domain – Set your preferred domain as http://www.example.com or http://example.com. Other URL should redirect to your preferred domain. This redirection type should be 301 (Permanent)
Check Important Messages in Search console – Read latest and important messages in Google’s search console account. Resolve these issues as soon as possible.
Check Crawl Errors – Click tab “Crawl” then click crawl errors in google’s search console. This is the first thing you should focus to resolve. Resolve all error response codes such as 500 internal server error, soft 404, 404 errors etc.
Fetch and Render as Google – Check fetch and render website feature in fetch as google. You should resolve all high priority rendering issues in search console. Make sure all important pages are crawlable. Find pages, CSS, JS and images restricted from indexing. With crawlability audit, you can find list of all blocked pages and resources.
Test Robots.txt file – Your robots.txt file should be accessible at website root example – http://example.com/robots.txt. Test your robots.txt file, allow or disallow URLs directory you want in your website.
XML Sitemap Errors – Check for XML sitemap errors in search console. If it display errors in your website’s xml sitemap file. Resolve these issues ASAP. Also fix slow performing pages.
Do HTML Improvements – Click “Search Appearance” >> HTML improvements in search console. Resolve duplicate title, short title, duplicate description, short description issues in search console.
Check Internal Linking – Check internal links of top target pages. These pages should be easily accessible from important URLs.
Check External Links or Links to Your Site – Know webpages and domains from where your webpages are linked. If you find any low quality website which can impact your website SEO. Use disavow tool and disavow that URL or domain.
Check Website Speed – Click this URL https://developers.google.com/speed/pagespeed/insights/ and test your website page speed. It is not necessary to resolve all issues reported in this tool. But if you do so, It will be very good for your website users and search engines as well. Your website speed optimisation score will be presented to you.
Mobile-Friendly Test – Check your website mobile SEO score with this tool. Optimise your website for mobile and tablet devices. This will improve your website SEO score.
Test Website Structured Data – Check Structured Data errors in your website with this tool and resolve. Your webpage will be displayed with rich snippets in Google search result pages if you resolve these issues. It is not guaranteed that rich snippet will always be displayed if you resolve these issues. But improving these errors can increase your chance for displaying with rich snippets.
Check ALT Text of Images – Check alt text of images on your website. Put appropriate and descriptive alt text for your images. Do not stuff keywords in images.
Check AMP Page Errors – First of all implement AMP pages on your website for better SEO results in Google. Then use this tool and check AMP errors and resolve these issues as soon as possible. As a result you will see fast loading webpages on mobile from Google’s SERPs.
Check SSL Errors – First of all implement SSL certificate on your website. Move all website URLs to https. 301 Redirect old URLs to https URLs. Resolve all https errors displaying in browsers for your website.
Check Duplicate Content – Use any content SEO tools or manually validate duplicate content on your website. So that you can avoid Google’s panda penalty.