Read and analyze 6 Most Important metrics in Web Analytics Reports for successful Digital Marketing campaign. Conversion sources, real time analytics, new vs repeated visits, bounce rate etc. We have already covered topic what is digital marketing marketing in our last post. Today We will analyze web analytics reports which is most important tool of digital marketing. Digital marketing is the promotion of products, services and brand name through many form of digital media which can only be accessible from digital devices such as computers, laptops, tablets, mobile phones etc.
Although Digital marketing differs from traditional marketing but now it is essential part of modern marketing techniques. Digital marketing involves the use of channels and methods that enable an organization to analyze marketing campaigns and analyzing its success by calculation ROI and brand awareness with the help of web analytics.
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There are many web analytics tools available such as Google Analytics, Piwik, clicky, open web analytics and many more. You will also find some SAAS companies offering their custom made solution for web analytics. But the fact we realize that Google analytics is the leader in all kind of web analytics tool.
1. New Vs Returning Visitors – New vs returning visitor report is key report of successful digital marketing campaign. This report lets you know reach of your digital marketing campaign to new visitors. Returning visitors report make you aware about loyalty of your company’s website visitors. Secondarily it also provides success rate of your website content and objective. If engagement of return visits increasing.
2. Conversion Sources and Referrals – ROI calculation is very important for any company. The company invest money, time and resources on different types of marketing channels, then it is important to identify cost of campaign and conversion success of that medium. Suppose you your company invested x and x amount on 2 different types of channels A and B, and if success rate of B is higher in low cost then company should invest more with channel B.
3. Keywords – Keywords play an important role in online marketing. Marketer and SEOs choose to target keywords for search engine optimization and PPC (Pay per Click). It is very important to know what your visitors are looking for in your website content. If You website is generating traffic for certain keywords that are not resulting in any conversion, you should not target such keywords.
4. Exit Pages and Bounce Rate – Exit page report in web analytics is another important report. Identify your website’s exit pages and analyze reasons, why a visitor leaves that web page. If your website’s top exit pages are thank-you, shopping confirmation and obejective oriented pages then you shouldn’t worry about it.
5. Target Demography – If you run the digital marketing campaign for a region or target group, and you are not getting any or few visitors from target demography, then it is big question mark on your marketing campaign.
6. Real Time Visitors and Landing Pages – Real time web analytics reports are increasing in demand. It gives you freedom of act on or before visit completed. There are many web analytics which provides this report so that you can run real time marketing campaign for your visitor on that landing page.
Conclusion – Web analytics report is key tool in digital marketing and these 6 types of reports mentioned above in this post are most important.
